“Our jewelry is a modern amulet. It tells stories and celebrates identity.” — Irene Rodrigo, co-founder of Alhaja
Explore Jewel : a Spanish brand of symbolic and inclusive jewelry, inspired by Mediterranean culture and Spanish traditions.
A Spanish brand with Mediterranean charm
Founded in 2019 by Irene Rodrigo and María Borrero, Alhaja draws its inspiration from Mediterranean culture and Spanish traditions. The name "Alhaja," of Arabic origin, means "precious object," reflecting the very essence of the brand: creating jewelry filled with meaning and emotion.
The creations ofJewel are distinguished by their strong symbolism, mixing everyday motifs, childhood memories and cultural references. Each piece tells a story, inviting you on a sensory and emotional journey.
A strong commitment to sustainability and local craftsmanship
Alhaja is firmly committed to sustainability and local production. Approximately 90% of its Jewelry are made in Spain, in artisan workshops, using noble materials such as 18-carat gold-plated brass, cultured pearls and semi-precious stones.
The brand favors an ethical approach, limiting mass production and favoring pieces designed to last. It also offers a solid gold line, available to order, to meet its customers' requests for customization.
Inclusive and genderless jewelry
Alhaja positions itself as an "ungendered" jewelry brand, meaning it is gender-neutral. Its creations are designed to be worn by everyone, regardless of sex or gender identity. This inclusive approach appeals to a diverse clientele, from women to men, including non-binary people.
Among the iconic pieces are the pearl necklace, the “Flamenco” earrings worn by Queen Letizia of Spain, and the “Mami” ring, adopted by influencers. male.
A temporary pop-up store in the center of Paris
Du 18th - 22th June 2025, Alhaja opens its first independent pop-up store in France, at 13 rue de Saintonge, in the Marais district of Paris. This ephemeral space offers an immersion into the brand's universe, combining jewelry, floral design and sensory experience.
In collaboration with Japanese floral artist Yurika Moriya, the pop-up store presents an installation combining jewelry and floral arrangements, creating a dialogue between the arts and the senses.
Successful international expansion
Since its inception, Alhaja has experienced rapid international growth. With 75% of its sales generated abroad, the brand is present in more than 70 multi-brand outlets worldwide, including France, Italy, the United Kingdom, and the United States.
Alhaja's popularity is boosted by the support of influential figures such as Queen Letizia of Spain, Italian entrepreneur Chiara Ferragni and actress Mina El Hammani.
Jewel iembodies a new vision of jewelry: inclusive, sustainable and meaningful. By opening its first pop-up store in Paris, the Spanish brand confirms its ambition to win the hearts of jewelry lovers. jewelry ea quest for authenticity and singularity.
🛒 Where to crack?
Head to the official store to shop the most beautiful pieces on sale: Jewel
To locate these points of sale, you can consult the official Alhaja store locator, which offers an interactive map and detailed information about each store.
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