The Spanish jewelry brand Alhaja in Paris

“Our jewelry pieces are modern amulets. They tell stories and celebrate identity.” — Irene Rodrigo, co-founder of Alhaja

Discover Alhaja: a Spanish brand of symbolic and inclusive jewelry, inspired by Mediterranean culture and Spanish traditions.

A Spanish brand with Mediterranean charm

Founded in 2019 by Irene Rodrigo and María Borrero, Alhaja draws its inspiration from Mediterranean culture and Spanish traditions. The name “Alhaja,” of Arabic origin, means “precious object,” reflecting the very essence of the brand: creating jewelry laden with meaning and emotion.

Alhaja's creations stand out for their strong symbolism, blending everyday motifs, childhood memories, and cultural references. Each piece tells a story, inviting a sensory and emotional journey.

A strong commitment to sustainability and local craftsmanship

Alhaja is firmly committed to sustainability and local production. Around 90% of its jewelry is crafted in Spain within artisanal workshops, using noble materials such as 18-karat gold-plated brass, cultured pearls, and semi-precious stones.

The brand favors an ethical approach by limiting mass production and promoting pieces designed to last. It also offers a solid gold line, available by order, to meet the personalization requests of its clientele.

Inclusive and gender-neutral jewelry

Alhaja positions itself as an ungendered jewelry brand, meaning without gender distinction. Its creations are designed to be worn by everyone, regardless of sex or gender identity. This inclusive approach appeals to a varied clientele, from women to men, as well as non-binary individuals.

Among the iconic pieces are the pearl necklace, the “Flamenco” earrings worn by Queen Letizia of Spain, and the “Mami” ring, adopted by male influencers.

A temporary pop-up store in the heart of Paris

From June 18 to 22, 2025, Alhaja is opening its first independent pop-up store in France, at 13 rue de Saintonge, in the Marais district of Paris. This ephemeral space offers an immersion into the brand's universe, blending jewelry, floral design, and a sensory experience.

In collaboration with Japanese floral artist Yurika Moriya, the pop-up store features an installation blending jewelry and floral arrangements, creating a dialogue between arts and senses.

A successful international expansion

Since its inception, Alhaja has experienced rapid international growth. With 75% of its sales generated abroad, the brand is present in over 70 multi-brand points of sale worldwide, notably in France, Italy, the United Kingdom, and the United States.

Alhaja’s popularity is reinforced by the support of influential figures such as Queen Letizia of Spain, Italian entrepreneur Chiara Ferragni, and actress Mina El Hammani.

Alhaja incarnates a new vision of jewelry: inclusive, sustainable, and meaningful. By opening its first pop-up store in Paris, the Spanish brand confirms its ambition to conquer the hearts of jewelry lovers in search of authenticity and singularity.

🛒 Where to shop?

Head to the official boutique to shop the finest pieces on promotion: Alhaja

To locate these points of sale, you can consult Alhaja's official store locator, which offers an interactive map and detailed information on each boutique.