Cherries 2025: Murakami’s Ultimate Brilliance at Louis Vuitton

The final Louis Vuitton x Takashi Murakami collection highlights the Cherry Blossom motif. Worn by Zendaya, this pop reedition celebrates 20 years of a legendary collaboration between Japanese art and French luxury. A final pop culture bloom for the summer of 2025. Takashi Murakami’s cherry motif returns to Louis Vuitton.

« I hope that this time too, these adorable characters will be passed on to children, and that they will still be appreciated in 20 or 30 years. » — Takashi Murakami

The final Louis Vuitton x Takashi Murakami collection highlights the Cherry Blossom motif. Worn by Zendaya, this pop reedition celebrates 20 years of a legendary collaboration between Japanese art and French luxury.

A final pop culture bloom for the summer of 2025

Takashi Murakami’s cherry motif returns to Louis Vuitton. To bring a high note to their artistic collaboration begun over twenty years ago, the French Maison and the Japanese artist deliver a third and ultimate chapter as refreshing as it is iconic. Zendaya, house ambassador, embodies this latest reedition with elegance and modernity, in a poetic and ultra-colorful campaign.

The fruit of an alchemy between luxury leather goods craftsmanship and Japanese pop culture, this capsule collection celebrates the summer with over 70 pieces featuring soft tones and playful motifs, centered around the famous animated cherries of the master of Superflat.

Looking back at a collaboration that shaped the history of luxury

In 2003, driven by Marc Jacobs, then artistic director of Louis Vuitton, the Maison forged an unprecedented partnership with Takashi Murakami. The artist, a major figure in contemporary Japanese art, breathed new energy into the Monogram canvas with an explosion of colors and kawaii characters.

The Cherry Blossom motif — smiling-faced cherry blossoms — appeared for the first time that year, alongside the Monogram Multicolore bags, and immediately became a cult classic. By combining European luxury codes with Japanese pop art, Louis Vuitton reached a new audience and blurred the boundaries between art and fashion.

2025: Final curtain with an unprecedented reedition

Twenty-two years after its debut, the Murakami x Louis Vuitton collaboration comes to a close with a special reedition dedicated to the summer of 2025. The Cherry motif, revisited for the occasion, adorns a series of creations combining historic pieces and seasonal new arrivals.

Notable items include:

• The Speedy 25 revisited with Monogram canvas enhanced with laughing cherries;
• The Capucines Mini bag in smooth leather decorated with the embossed Cherry motif;
• A range of accessories: silk squares, eyewear, fashion jewelry, sneakers, keychains, bag charms, and even perfume.

Each piece reflects the meticulous work of the Vuitton ateliers and Murakami’s unique visual signature: clean lines, bold colors, playful expressiveness.

Zendaya, muse of a world between dream and reality

To highlight this final collection, Louis Vuitton calls upon its muse Zendaya. Photographed by the duo Inez & Vinoodh, she embodies a modern version of the Murakami heroine, balancing romance and daring.

The campaign, imbued with dreaminess, plays with the artist’s visual codes: cottony clouds, blossoming cherry trees, pastel gradients, and a floating universe. Zendaya deploys all her aura between pop softness and fashion power, in a suspended universe that perfectly illustrates Takashi Murakami’s vision: that of a world where art softens reality.

An immersive experience at the heart of boutiques

Louis Vuitton accompanies this release with an ambitious experiential setup. In Paris, Murakami’s monumental sculpture Flower Parent and Child is exhibited at the Jardin d’Acclimatation. In select flagship boutiques, remastered animated short films from the artist’s archives are screened to plunge visitors into his poetic universe.

This immersive staging reinforces the bond between the luxury object and its imagination, while paying tribute to Murakami’s ultra-recognizable visual world.

A collector's collection already selling out

As expected, the first pieces of this Cherry reedition are already highly sought after by collectors. Models like the Speedy 25 Cherry or the oversize sunglasses with pink temples are flying off the shelves online and in stores.

Louis Vuitton has not announced an official limited edition, but certain items are offered in very limited quantities, reinforcing their collector’s appeal. A mastered strategy that fuels desirability while celebrating the shared journey of the Maison and Murakami.

Takashi Murakami, eternal child of pop culture

An iconoclastic artist, Takashi Murakami is known for his « Superflat » concept, which fuses manga, traditional Japanese art, popular culture, and social critique. By collaborating with Louis Vuitton, he introduced his aesthetic into the luxury world while honoring the codes of his native country.

Through the Cherry motif, he evokes the ephemeral beauty of the sakura, an ancestral Japanese symbol, as well as joy, childhood, a love of color, and an assumed whimsical twist. An aesthetic that finds a powerful resonance in 2025, at a time when fashion is reclaiming greater fantasy and transversality.

A turning page for Louis Vuitton

This final chapter also marks a transformation in how Louis Vuitton collaborates. At a time when the Maison is multiplying artistic projects—with Yayoi Kusama, Pharrell Williams, or Frank Gehry—this Cherry reedition appears as an emotional farewell to a pioneering creative era.

Murakami was one of the first artists to inject art into fashion in such a direct, unfiltered, uncompromising way. His imprint on Louis Vuitton will remain indelible.

An emotion-laden final bloom

With this latest collection centered around the Cherry motif, Louis Vuitton and Takashi Murakami conclude a collaboration that has spanned two decades, influenced a generation of creators, and shaken up the conventions of luxury.

Worn by Zendaya, a generational icon, the campaign embodies an artistic transmission across the ages: a visual heritage that is both nostalgic and resolutely current. This is not a simple summer capsule; it is a celebration. A final grand bouquet.

🔗 Useful links for Orzyla readers:

• Discover the Cherry collection on the Louis Vuitton website
• Read our article on the LV x Murakami Superflat necklace (previous edition)