Jacquemus's New "Le Valérie" Bag 2025

"I believe it is thanks to my mother that I have always kept this childlike gaze... I wanted to speak of this femininity with the same wonder that I still feel today." — Simon Porte Jacquemus

Simon Porte Jacquemus: The Southern Child Turned Global Icon

Born on January 16, 1990, in Salon-de-Provence, Simon Porte Jacquemus grew up in a world bathed in sunlight, authenticity, and familial love. At just 19 years old, he founded his brand, Jacquemus, as a tribute to his mother Valérie—using her maiden name—a few months after her passing.

Since then, the designer has built a poetic and solar empire, blending sculptural minimalism, Mediterranean sensuality, and deeply intimate storytelling. His runway shows in lavender and wheat fields, his fluid silhouettes, and his uniquely designed bags—from the Chiquito to the Bambino—have made him a visionary of contemporary fashion.

With the launch of the new “Le Valérie” bag, Jacquemus symbolically comes full circle: a cycle of memory, love, and embodied design.

A Tribute Bag, Between Emotion and Modernity

The “Le Valérie” bag is not merely an accessory; it is a declaration of love. It celebrates Valérie Jacquemus, the designer's mother, the eternal muse of his sensitivity and his perspective on the feminine.
This piece brings together the entire DNA of the house: a structured shape, poetic details, and a signature scale play.

Inspired by classic city bags, the revisited model features sleek lines, a sculptural ring clasp, and a series of playful charms (cherries, lemons, carrots, etc.) evoking Provence and the designer's childhood memories.
A duality that is quintessentially Jacquemus: feigned simplicity, true emotion.

A Design Built to Last

Presented in November 2025, the “Le Valérie” bag is available in two sizes:

• Le Valérie, compact and delicate
• Le Valérie, with a more generous volume

As for materials, the house relies on excellence: cow leather, suede, and goatskin, crafted with artisanal expertise that gives each piece a unique tactile sensuality.

“I wanted to create a bag that carries the weight of memory, yet the lightness of love.” — Simon Porte Jacquemus

The metallic details, detachable charms, and color palette—beige, pistachio, black, cherry red—reinforce this alliance between emotion and contemporary design.

A Potential Future It-Bag

Like the Chiquito before it, “Le Valérie” ticks all the boxes for a future it-bag:

• Strong and recognizable identity
• Universal emotional symbolism
• An impeccably mastered global campaign

The launch was accompanied by an international campaign spanning Paris, London, New York, and Los Angeles, featuring artist and actress Charlotte Le Bon as the face of the piece.
Simple, solar, and sincere storytelling—the Jacquemus trademark.

For Orzyla, this approach makes the “Le Valérie” bag a narrative accessory: an object that tells a personal story while embodying the codes of contemporary luxury.

Between Fashion and Jewelry: A Narrative Accessory

The removable charms of the “Le Valérie” bag evoke more than mere ornaments: they recall good-luck charms and childhood talismans.
This hybridization between leather goods and jewelry highlights a strong trend observed by Orzyla: the fusion of fashion objects and expressive jewelry.

Thus, “Le Valérie” becomes a bag-jewel—an accessory to wear, to collect, to love.

The Jacquemus Style: From Reality to Emotion

The success of “Le Valérie” fits into a broader vision of the Jacquemus style:

• A Provençal aesthetic revisited as an urban icon
• A minimalist, sensual, and architectural design
• A strong emotional value: every creation tells a memory

From his pastoral runway shows to his conceptual boutiques, Jacquemus remains true to his mantra: creating fashion with the heart.
This new bag is no exception, transforming an everyday object into an intimate and universal manifesto.

Pure, sincere, and instinctive, the “Le Valérie” bag by Jacquemus is not just an accessory: it is a fragment of history transformed into a modern reference.
Between emotion, design, and heritage, this creation establishes itself as the future it-bag of 2026, and a vibrant tribute to the solar femininity cherished by the designer.
🔗 Official Source: Jacquemus Official Website