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A Swarovski Christmas on the Champs-Élysées
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A Swarovski Christmas on the Champs-Élysées

To celebrate its 130th anniversary, Swarovski becomes the exclusive sponsor of the Champs-Élysées Illuminations and opens an immersive pop-up in Paris.

Aurelia

04 December 2025

5 min 61 views

Swarovski gift selections: 3 fashion & trendy Swarovski pieces — the Idyllia Green Clover bracelet, a delicate and elegant design adorned with a green four-leaf clover set with crystals. Stylish and subtle, it adds a touch of luck and modernity to any daily or evening look.

« Since 1895, Swarovski has been transforming light into emotion. This winter, the whole of Paris sparkles to the rhythm of its crystal. »

To celebrate its 130th anniversary, Swarovski becomes the exclusive sponsor of the Champs-Élysées Illuminations and opens an immersive pop-up store in Paris. A look back at an exceptional jewelry event and the flagship pieces to discover for the holidays.

To celebrate its 130th anniversary, Swarovski becomes the exclusive sponsor of the Champs-Élysées Illuminations and opens an immersive pop-up store in Paris. A look back at an exceptional jewelry event and the flagship pieces to discover for the holidays.

This late 2025 holiday season marks a historic turning point for Swarovski. To celebrate its 130 years of the art of crystal, the Austrian brand is deploying its magic in the heart of Paris: as the exclusive sponsor of the Champs-Élysées Illuminations, it transforms the most beautiful avenue in the world into a ballet of multicolored lights.
At the same time, an immersive pop-up store located at 1 Place Charles de Gaulle opens its doors from November 16 to December 26, 2025 — an ephemeral setting just a stone's throw from the Arc de Triomphe, dedicated to the sparkle and iconic jewelry of the brand.

For Orzyla, this news perfectly embodies the encounter between fashion, jewelry heritage, and urban enchantment.

Swarovski: 130 years of history brought to light

Founded in 1895 by Daniel Swarovski, the house is built on a major innovation: a machine capable of cutting crystal with unprecedented precision. Based in the Austrian Tyrol, the brand quickly became a symbol of know-how, creativity, and mastered light.
Over the decades, Swarovski has established itself in jewelry, accessories, home decor, and artistic collaborations. Its emblem — the swan — reflects its identity: elegance, purity, modernity.

Today, backed by a 130-year heritage, the house continues to innovate, surprise, and flood the world with its brilliance.

A Swarovski Christmas on the Champs-Élysées

For its 130th anniversary, Swarovski becomes the sole partner of the 2025 Illuminations.

An unprecedented lighting display spanning nearly 4 km of avenue
A colorful crystal universe inspired by the brand's signature octagon
A magical spectacle enhancing Paris for over a month

And to extend the experience, the brand is setting up an immersive pop-up at the top of the avenue.

Visitors will discover: sparkling jewelry collections,
Decorative pieces inspired by the art of crystal,
Exclusive services, including custom packaging personalization.

A major event for jewelry lovers and for all those who want to experience the magic of Swarovski up close.

8 Swarovski jewelry pieces to discover for the holidays

Why these pieces stand out

Plume Necklace – The Vienna Collection: a sculptural and refined piece, perfect for a sophisticated festive look.
Millenia Rose Gold & White: a timeless necklace, easy to wear and ideal as a gift.
Millenia Mixed Cuts Rhodium: a bold and contemporary version designed to catch the light.
Tennis Necklace: a brilliant and versatile classic, indispensable in any collection.
Iconic Swan Necklace: the Swarovski emblem revisited in an elegant and discreet version.
Matrix Choker: a modern choker, perfect for an assertive style.
Mesmera Necklace: a refined design suitable for both special occasions and everyday wear.
Sparkling Dance Trilogy: a romantic and luminous piece, ideal for the holidays or as a gift.
Each piece reflects the strength of Swarovski: light as raw material, crystal as a signature, and style as a universal language.

Swarovski illuminates Paris: Christmas on the Champs-Élysées

Why this news appeals to jewelry lovers

For its 130th anniversary, Swarovski is not content with simply celebrating its heritage: the house is bringing it to light, both literally and figuratively.
Between the Champs-Élysées Illuminations and its immersive pop-up, it offers Paris a sparkling interlude where each piece of jewelry becomes a spark in the night.

An event that fashion and jewelry enthusiasts — and Orzyla readers — will not want to miss adding to their holiday calendars.

Swarovski gift selections: 3 fashion & trendy pieces

Swarovski bracelet Idyllia Green Clover — a delicate and elegant bracelet, adorned with a green four-leaf clover set with crystals. Stylish and subtle, it adds a touch of luck and modernity to a daily or evening look.

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  • Swarovski clover bracelet
    “Photo credit” Swarovski bracelet

    Swarovski Sublima hanging earrings — refined and contemporary earrings, perfect for framing the face and bringing a luminous touch to a festive or chic outfit.

    Swarovski hanging earrings
    “Photo credit” Swarovski earrings

    Swarovski Idyllia Plume Brooch (Brooch version from the Idyllia collection) — a bold and original accessory that transforms a coat, blazer, or sweater into a stylish statement piece — a strong detail for an elegant and sophisticated winter look.

    Swarovski brooch
    “Photo credit” Swarovski brooch

    For its 130 years, Swarovski is not content with simply celebrating its heritage: the house is bringing it to light, both literally and figuratively.
    Between the Champs-Élysées Illuminations and its immersive pop-up, it offers Paris a sparkling interlude where each piece of jewelry becomes a spark in the night.

    An event that fashion and jewelry enthusiasts — and Orzyla readers — will not want to miss adding to their holiday calendars.

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    About the author

    Aurelia

    Aurelia founded Orzyla, a magazine devoted to jewellery and accessories.

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