Chanel: New Coco Crush creations in rubies and diamonds

“Luxury is what does not go out of style.” – Gabrielle Chanel

A timeless motif revisited

Since its launch in 2015, Chanel’s Coco Crush collection has established itself as a jewelry reference, blending modernity and heritage. Inspired by the quilted motif dear to Gabrielle Chanel, it embodies a perfect balance between elegance and daring. In 2025, the rue Cambon fashion house enriches its collection with unprecedented creations, introducing rubies for the first time alongside traditional diamonds.

The brilliance of rubies and the delicacy of the quilted pattern

Hitherto dominated by 18-karat yellow, beige, and white gold, the Coco Crush collection is now illuminated by flamboyant rubies. These gemstones adorn pendants, rings, and earrings, spelling out the letters "C.O.C.O." in a subtle tribute to the House's legendary name.

The craftsmanship of Chanel artisans is highlighted by meticulous diamond pave-setting following the lines of the quilted motif. The result? A piece of jewelry with striking graphics that captures light from every angle.

The daring of a jewel to make your own

True to the spirit of Gabrielle Chanel, the 2025 Coco Crush collection is designed to be free and adaptable. Each piece is crafted to be worn alone or stacked, according to individual desires. Whether it is a bold ring or a delicately set bracelet, these jewels are part of a timeless modernity.

With these new creations, Chanel reaffirms its status as a jewelry icon by fusing innovation and tradition. A collection worthy of its heritage, which will appeal as much to lovers of fine jewelry as to fashion enthusiasts.

What do you think of these new Coco Crush pieces? Would you be tempted by these daring jewels?

Chanel continues to reinvent its iconic collections by bringing touches of modernity while respecting its heritage. Following the success of the Coco Crush collection, the house unveiled at the Spring/Summer 2025 Paris Haute Couture Fashion Week a collection inspired by 80s "power dressing", highlighting vibrant colors and bold silhouettes. ​